San Francisco, CA & Lincolnshire, IL, USA, May 17, 2023 - Twilio Inc. (NYSE: TWLO), a customer engagement platform that drives real-time, personalized experiences for brands, and Camping World Holdings, Inc. (NYSE: CWH) ("Camping World"), America’s Recreation Dealer, announced Camping World reaches customers using tools from across Twilio's Customer Engagement Platform. Twilio Engage, SMS, Voice and Segment's Customer Data Platform (CDP) are powering the brand’s personalized campaigns allowing them to better reach customers that want to enjoy the RV and outdoor lifestyle.
Camping World is focused on providing their customers with everything they may need to enjoy the RV lifestyle – from purchasing an RV, to protection on the road and any tools one may need on the journey. The brand has many different digital properties across its businesses and this requires a comprehensive data strategy. Twilio Segment allows them to improve data collection to better understand their customers. Then, Twilio Engage makes it easy for them to act on those data insights to build better customer experiences with personalized omnichannel marketing campaigns.
"With Twilio Segment on board we’re able to simplify data inconsistencies and consolidate customers across our websites and mobile apps," said Brad Greene, Senior Director of Marketing Technology at Camping World. "This better understanding of who our customers are enables us to focus on being a resource and the one stop shop for our customers’ RV needs. We’re excited we could share our best practices on how to leverage data-driven solutions to improve marketing and product efforts at Twilio’s recent Transform Together event."
"We’re proud to support Camping World in providing smarter and more personalized journeys for their customers with Twilio Engage, SMS, Voice and Segment," said Kathryn Murphy, VP Product of Twilio Segment, Twilio Engage. "Our recent State of Customer Engagement Report found that consumers revealed they spend an average of 21% more when brands personalize their experiences. In today’s tough economic climate, it’s imperative that brands utilize smarter, more efficient solutions to reach their customers. We’re collaborating to ensure that Camping World is upleveling their customer experiences and driving revenue."
Create and scale voice, VoIP and SMS text messaging applications with a cloud platform.
Published: Friday, May 19, 2023
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