Brooklyn, NY, USA, Oct 28, 2019 - Zipari, the consumer experience solution built specifically for health insurance, announced that it has been selected as the technology partner for CareFirst BlueCross BlueShield (CareFirst), a not-for-profit health care company that offers a comprehensive portfolio of health insurance products and administrative services to individuals and groups in Maryland, the District of Columbia and Northern Virginia.
"We were eager to work with CareFirst as soon as we learned about its mission," said Mark Nathan, CEO and founder of Zipari. "CareFirst strives to promote and support an integrated health care system that meets the needs of all residents in the area it serves. To do that effectively, we will help CareFirst increase its opportunities to engage with its members, anticipate their needs and deliver unparalleled service through the use of our full suite of enterprise products."
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Zipari’s solution will give CareFirst the ability to track the behaviors of its customers and engage them at the right time to improve their health or healthcare experience.
"We were drawn to Zipari because its solution is built on current, cloud-based and flexible technology, and the company is always striving to provide state-of-the-art solutions that are focused on meaningful improvements in service and experience," said John David Kaercher, CareFirst’s Chief Information Officer and Executive Vice President of Information Technology. "Zipari’s platform is the complete solution to the complex issues we’re looking to solve. For example, the modules within Zipari’s platform work in concert to improve the customer experience, measurement, workflows and levels of self-service that CareFirst offers our customers. We’ve seen Zipari execute these projects for other Blues plans and believe it will play a pivotal role in transforming the healthcare experience."
For CareFirst, Zipari will roll out its full suite of enterprise products. CareFirst purchased Zipari’s entire consumer experience platform that includes the digital experience, customer engagement and CX engagement products, which features the CX Engagement Hub. CareFirst will also receive Fast Healthcare Interoperability Resource-based APIs, new design systems and advanced configurations.
Posted by Veronica Silva Cusi, news correspondent
In its 82nd year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.2 million individuals and groups in Maryland, the District of Columbia and Northern Virginia. In 2018, CareFirst invested $38 million to improve overall health, and increase the accessibility, affordability, safety and quality of health care throughout its market areas.
Based in Brooklyn, New York, Zipari, is a technology startup that develops products for health insurance carriers to engage with consumers in new and innovative ways. Zipari now serves more than 10 million members via their payer customers. Their products provide real-time insights at every touchpoint, delivering a breakthrough consumer experience.
Published: Tuesday, October 29, 2019
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