News : Catholic Charities USA Taps Merkle Response Management Group
Hagerstown, MD, USA, May 19, 2015 -- Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a technology-enabled, data-driven performance marketing agency, has been selected by Catholic Charities USA (CCUSA) to manage its direct mail gift processing and donor service requirements. Merkle RMG provides a solution that includes mail processing, scanning, imaging, data entry, exception services, and call center and email management.
Since 1910, CCUSA has supported agencies nationwide to advocate for social change and to eradicate poverty. The services provided by Merkle RMG allow CCUSA to provide exceptional donor service through timely donation processing and prompt acknowledgement of gifts, helping the organization to develop stronger relationships with its donors. By supporting CCUSA’s donation processing efforts, the charity is able to focus more of its resources on efforts to reduce poverty and serve those in need.
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Posted by Veronica Silva Cusi, news correspondent
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Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,600 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland.
About Catholic Charities USA:
Catholic Charities is a network of charities with headquarters in Alexandria, Virginia. It is one of the largest charities in the United States.
Published: Monday, May 25, 2015
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