News : CBC Australia Offers Digital Services with a Focus on Customer Experience
Kingsgrove, Australia, Nov, 2019 -- Customers, end-users and businesses, expect to be served better in a digital-first world.
Mining company CBC Australia recognizes this need and believes it should be at the center of all of their technology advances, driving their digital transformation efforts.
As a result, CBC has digitalized its services, offering a seamless business trade experience that can delight customers and elevate their experience.
CBC Australia’s Marketing Manager for Digital Business Programs and E-commerce Zac Gray recently told media that one of the main components of the company’s digital offerings is its official website which is home to an official e-commerce platform where customers can review and make purchasing decisions based on their preferences.
While physical stores are still available, the website allows customers to browse through its product catalog more efficiently by utilizing advanced filter options, product selection guides, and cross-reference features.
"It’s an omnichannel experience for customers of all types," Gray said, clarifying that the website is accessible on any device with an internet connection.
Gray also highlighted that CBC wants its customers to benefit from relevant data and powerful browsing content that can boost their trading experience with the company.
So, even if customers decide to shop in-store, they will still have constant access to products from the online shop catalog, and improving the way CBC staff responds to customer inquiries.
Additionally, CBC has come up with an option to share digital invoices, purchase orders, and receipts, and provides notifications about progress with the shipping of goods ordered.
Next, the company is also introducing PunchOut, a digital catalog that can be accessed by customers through their e-procurement applications.
"No orders are sent to the supplier when the user checks out from the supplier’s PunchOut site. Instead, the shopping cart with the selected items is brought back to the e-procurement application," Gray explained.
Posted by Veronica Silva Cusi, news correspondent
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