News : Cedar Fair Entertainment Company Extends Partnership With Merkle
Columbia, Md., August 13, 2014 -- Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm and a privately held agency, announced that it has been selected by Cedar Fair Entertainment Company, a provider in regional amusement parks, water parks and active entertainment, to build its Season Pass-holder Benefits Center, adding to the multi-faceted relationship.
"We looked to Merkle to build the online functionality for our Season Pass-holder Benefits Center as they have already proved their expertise when delivering the Guest Preference Center in 2013," said Daryle Powers, VP, CRM for Cedar Fair Entertainment Company.
Merkle’s relationship with Cedar Fair Entertainment Company began with the build-out of the company’s Connected CRM (cCRM)™ database two years ago, combining data across all 11 parks and 9 hotel properties. The database enables Cedar Fair to leverage the integrated customer data for tailored messaging and smarter marketing tactics. Most recently, Cedar Fair engaged Merkle to develop and launch a custom Season Pass-holder Benefits Center. The goal of the portal is to keep members engaged throughout the year by providing them with added value benefits for being a current Season Pass-holder including exclusive offers and up-to-date important park and ride information.
Posted by Veronica Silva Cusi, news correspondent
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Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,600 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland.
About Cedar Fair Entertainment Company:
Cedar Fair, L.P., doing business as the Cedar Fair Entertainment Company, is a publicly traded partnership headquartered at its Cedar Point amusement park in Sandusky, Ohio.
Published: Thursday, August 14, 2014
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