News : Cendyn/ONE's Marketing Platform Powers AMResorts' Guest Communications
Boca Raton, FL, USA, Dec. 1, 2015 -- AMResorts, an Apple Leisure Group subsidiary and a luxury leisure company in North America, turned to Cendyn/ONE for an integrated CRM, Loyalty, and Data-Driven Marketing solution that delivers personalized guest engagement and one-to-one marketing automation. That solution was eInsight(R), Cendyn/ONE's cloud-based CRM platform, which gave AMResorts an integrated view of their entire guest life cycle across resorts located throughout Costa Rica, Curacao, Dominican Republic, Mexico, U.S. Virgin Islands and Panama in early 2016, while leveraging third-party data, psychographics, and behavioral information to provide extraordinary insight into guest history, value, engagement, and intent.
"With Cendyn/ONE we were able to understand our guests like never before," said Erica Doyne, Senior Director of Marketing of AMResorts. "This enhanced business intelligence provided us two critical opportunities—first, the ability to drive personalized and meaningful communications to support guest satisfaction and loyalty; and secondly, a cost-effective solution to drive more revenue."
"Our results for AMResorts have been fantastic and playing a role in a partner's success is what we're most proud of," said Charles Deyo, CEO & Founder of Cendyn(R), the parent company of Cendyn/ONE. "AMResorts' nearly 40 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions.
Posted by Veronica Silva Cusi, news correspondent
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Cendyn/ONE™ is a leader in integrated Cloud-based CRM and Data-driven Digital Marketing for the hospitality and travel industry. A part of the Cendyn® portfolio, Cendyn/ONE™ provides hotels and resorts with Data Intelligence—a fully-integrated, cloud-based software and services platform that delivers a single view of guest history, value, behavior, desire, intent and engagement in order to drive higher marketing ROI while increasing guest satisfaction and loyalty.
AMResorts is a hotel and brand management company operating 36 all-inclusive beachfront resorts in Mexico, the Dominican Republic, Jamaica, Curacao, Costa Rica and the U.S. Virgin Islands, with resorts in Panama and Aruba opening in December 2015 and 2018, respectfully.
Published: Friday, December 4, 2015