News : Centra Hub Launches CRM Express to Facilitate Digital Transformation for Businesses
Dubai, UAE, Nov 19, 2018 -- Centra Hub has announced the launch of CRM Express, a robust and well-implemented CRM system that will enable organisations on their Digital Transformation journey.
The solution is intended to streamline the sales management processes of businesses from ‘enquiry to cash’ with automated campaign management, opportunity management and follow-ups with pre-defined quotation structures and proposal templates.
Nisith Naik, CEO of Centra Hub, said: "According to most research and studies related to sales, opportunities are converted into sales wins with a minimum of six timely follow up interactions. Research also shows most sales personnel drop their active follow up mechanisms after three reach-outs to prospects.
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"Consequently, a significant portion of the pipeline that sales teams are chasing results in a no-sale scenario. To add to it, adhering to deadlines and keeping a strict watch on timelines are a critical part of a successful sale.
"The simple step of managing follow- up prospects boosts the conversion ratios, which in turn boosts the organisation top-line and profitability. These follow-up triggers can be specific to role, region, product, team, prospect or any other parameter of the business, thereby ensuring that the policies of the organisation are embedded into the CRM, allowing it to take active role of sales management and administration."
"The sales journey is fraught with roadblocks across the path and it is always a challenge for the sales personnel to keep pushing through these roadblocks to come out on the other side with a successful sale," added Naik.
"One such process is obtaining timely approvals across the sales journey. The CRM Express system provides adequate controls in ensuring that nothing ‘falls off the radar’ and timely approvals are received for the sales process to propagate from desk to desk. Moreover, the audit trail controls ensure that that traceability of approvals will always be available for audit purposes."
Posted by Veronica Silva Cusi, news correspondent
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