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News : Chatbots Rank Dead Last in Customer Satisfaction as Digital Service Demand Grows Amid COVID-19

#contactcenterworld, @egain

Sunnyvale, CA July 29, 2020 -- eGain (NASDAQ: EGAN), a provider of customer engagement solutions, announced that chatbots ranked at the bottom among digital touchpoints in customer satisfaction during the initial outbreak of COVID-19.

Conducted by Dimensional Research on behalf of eGain and fielded in June 2020, the survey was administered to thousands of consumers, who had used a digital channel for customer service across six industries in April and May 2020.



Here are key findings:

  • Chatbots aka virtual assistants rank at the bottom among digital service options, including chatbots, messaging, chat, cobrowse, email, and social

  • 57% of consumers were frustrated with inconsistent answers across chatbot and human-assisted service. This highlights the importance of taking a unified, omnichannel approach to customer context and knowledge management

  • 80% of consumers increased the use of digital customer service

  • Millennials and Gen Z consumers are leading this trend with 92% and 87% of such respondents increasing their use of digital customer service, followed by Gen X at 79% and even boomers at 69%

"Digital service is the answer to contact center challenges," said Ashu Roy, eGain CEO. Chatbots are great but only when they are easy, smart and connected."

#contactcenterworld, @egain

 


About eGain Corporation:
Company LogoeGain customer engagement platform automates digital-first, omnichannel experiences across all touch points. Powered by AI, machine learning, knowledge, and analytics, our top-rated software optimizes customer journeys with virtual assistance, messaging hub, and desktop to serve customers, reduce cost, and improve compliance.
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Today's Tip of the Day - Customers Wary Of Fraud Calls

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Published: Friday, July 31, 2020

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