Phoenix, AZ, USA, Sept, 2019 -- Mobivity Holdings Corp. (OTCQB: MFON), creators of the customer personalization platform, Recurrency, announced that Checkers & Rally’s, a drive-thru restaurant chain, has selected Mobivity to power its mobile customer engagement programs in its U.S. locations.
The programs will utilize Mobivity’s Reach to send timely, personalized mobile offers to Checkers & Rally’s customers via SMS text messaging. This will enable the brands to connect with their customers at their moment of choice and ultimately drive guest frequency and spend across all of its locations nationwide.
"We are excited to have a partner like Mobivity that cares as much about consumer digital engagement as we do about crafting our Famous Seasoned Fries and the experiences that our guests have come to love," said Jason Carrigan, Vice President of Digital Marketing and Guest Experience at Checkers Drive-In Restaurants, Inc. "Leveraging data, personalization, and attribution are top priorities for our digital marketing strategy and Mobivity’s Recurrency platform uniquely blends these capabilities into one cohesive platform for mobile engagement and increased guest frequency. "
"We’re excited to partner with the innovative team at Checkers and Rally’s in delighting guests with personalized and relevant offers direct to their mobile phone," said Mobivity Chairman and CEO Dennis Becker. "Leveraging data to ensure consumers are engaged with the right message at the right time is essential in attaining high returns on marketing spend and increasing guest frequency. It is a privilege to play a key role in Checkers & Rally’s ambitious digital strategy."
Posted by Veronica Silva Cusi, news correspondent
Mobivity helps restaurant and retail brands grow their business by increasing customer frequency, engagement, and spend. Mobivity's SmartSuite of products -- including SmartReceipt®, SmartMessenger, and SmartAnalytics -- allows brands to unlock the power of customer, employee, and POS data like never before. This creates a closed-loop marketing solution that provides SmartDATA-driven insights, attributions, and validation -- at scale -- to continually adapt and provide more personalized, relevant, localized, and targeted customer communications.
Published: Monday, September 30, 2019
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