Melbourne, Australia, Jan, 2020 -- Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced its partnership with Blended Digital, a marketing automation and digital transformation consultancy based in Melbourne, Australia.
Under the strategic partnership, the two companies will work together to accelerate the adoption of the Cheetah Digital Customer Engagement Suite in the APAC market, enabling brands to transform their marketing and deliver personalised experiences, cross-channel messaging, and loyalty strategies.
Blended Digital has partnered with Cheetah Digital to help brands in their digital transformation efforts, Customer Engagement Suite adoption, customer relationship management lifecycle strategy, and zero-party data collection support.
"Partnerships are key to our global expansion, and Blended Digital was the ideal choice for us for more than one reason," says Cheetah Digital APAC go-to-market vice president Billy Loizou.
"Not only does Blended Digital share our affinity for data-driven marketing, but also the belief in technology to improve brands understanding of their customers through engagement preferences, buying habits, interests and digital experience with the brand itself."
Blended Digital CEO Adam Crow says the company is excited to begin working within the new partnership.
"Blended Digital was founded on a mission to help organisations struggling in the complex world of enterprise processes, data and platforms to increase value from their marketing technology investments," he says.
"Cheetah Digital perfectly aligns with our mission as it stands above the rest in helping brands manage complex data and workflows to create truly personalised cross-channel customer experiences at scale.
"We look forward to working with Cheetah Digital and scaling our professional services to drive success for clients in their business and customer experience transformation efforts," says Crow.
This announcement follows Cheetah Digital's launch of the Customer Engagement Suite in Japan and partnership with Dentsu Digital.
Posted by Veronica Silva Cusi, news correspondent
About Cheetah Digital:
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer.
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