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News : Chevrolet PH Engages Disney Institute to Drive Customer Experience
April 30, 2014 -- Chevrolet’s push to become the most customer-centered automaker has led to an alliance with Disney Institute, an affiliate of Walt Disney Co.
To raise the bar for customer experience and employee engagement, Chevrolet Philippines-The Covenant Car Company Inc. (TCCCI), distributor of Chevrolet in the Philippines, invested in this partnership opportunity and recently sent the first batch of Chevrolet leaders to Hong Kong Disneyland to participate in a two-day workshop crafted by the Disney Institute for General Motors Consolidated International Operations and TCCCI. Leaders from GM’s operations in India, Thailand, Indonesia, Egypt, Vietnam, Singapore, China and TCCCI learned the magic behind Disney’s customer service excellence.
Through Chevrolet Academy, the learning and development arm of TCCCI, Chevrolet Philippines aim to create the winning edge in the highly competitive automotive industry by investing in the growth of the leaders and stewards of the Chevrolet network community. The Chevrolet Academy was established to continuously improve service quality through skills training, personal development and values formation aimed to engage the Chevrolet steward to maximize execution of the brand experience for the Chevrolet customer. For Chevrolet Philippines, the Disney workshop is a first step to the long-term plan and commitment of TCCCI to "re-imagineer" the Chevrolet culture and brand identity.
With the Disney workshop as a catalyst, Chevrolet Philippines endeavors to develop and implement the best Chevrolet experience with its dealers. The company is taking the necessary steps toward this goal including learning from Disney, a company known for its excellent culture, customer orientation and quality service rooted in engaged employees.
"Conveying and implementing the Chevrolet experience, culture, and standard is a long-term and ongoing process. We want both our stewards and clients to experience and desire the quality vehicles, business practices, and services of the Chevrolet brand. And Chevrolet Philippines-TCCCI truly believes that investing in its people is the key to realizing that end. We are hoping that the lessons that our stewards will learn from the Disney Institute will help them realize their potential and continue to grow with Chevrolet as we continue to share the Chevrolet experience to the local community," said Albert Arcilla, Chevrolet PH president and managing director.
Posted by Veronica Silva Cusi, news correspondent
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Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors LLC, is an American automobile division of the American manufacturer General Motors.
Published: Thursday, May 1, 2014