News : China’s ZTE Looks to Build Up in South Africa
Oct 17, 2014 -- China’s ZTE intends expanding its market share in smartphones in South Africa through an aggressive marketing campaign aimed at growing consumer awareness of its brand, its newly appointed chairman, Han Xun Jian, says.
The company hopes to grab 10% of South Africa’s smartphone market within three years, Han tells TechCentral. He won’t disclose the company’s current market share, but admits that it’s a tiny fraction of that.
In smartphones, Han says ZTE has a number legs to its growth strategy both in South Africa and internationally.
The first is ensuring it produces good quality devices. "Reputation is the most important," he says. "If the phone is very good and you have a good experience, you will share that with your friends and family."
Another focus area is ensuring the company produces what Han calls "cool products" that consumers want to buy. "Cool design must attract customers," he says.
Posted by Veronica Silva Cusi, news correspondent
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