Santa Clara, CA, USA, Jan, 2020 -- Based on its recent analysis of the global IP hardware communications endpoints market, Frost & Sullivan recognizes Cisco Systems with the 2019 Global Market Leadership Award. Cisco's growth strategy and implementation effectiveness, innovative portfolio, tight customer focus, and strong brand recognition have enabled it to acquire a revenue share that is ahead of its closest competitor.
In 2018, Cisco Systems achieved global market leadership in:
IP desktop phone shipment
IP video phone shipment
IP wireless phone shipment
"Cisco pioneered various collaborative applications intended to make teamwork more efficient. Its software endpoints complement its hardware devices to provide more options to businesses and holistically meet evolving user needs," said Alaa Saayed Industry Analyst. "Whether deployed with premises-based communications platforms or hosted IP communications/UCC services, Cisco's endpoint portfolio addresses the distinct user functions within different customer organizations, departments, and lines of business."
Cisco has not only introduced new models and firmware releases but also shifted towards software-based communications and collaboration services.
"Cisco owns the largest installed base of IP hard and soft communications endpoints in the world. It has shipped more than 100 million IP endpoints to more than 200,000 customers worldwide, with 95 percent penetration in Fortune 500 companies," noted Saayed. "Its strong commitment to customer-centric innovation and exceptional customer experience has been key to its strong brand positioning in the enterprise communications and collaboration marketplace."
Each year, Frost & Sullivan bestows this award upon the company that demonstrates excellence in growth and customer value. Attaining loyal customers who became brand advocates allows the company to grow and achieve a market leadership position. By committing to the customer at each stage of the buying cycle and continuing to nurture the relationship, this award recognizes a company's increased market share over time.
Posted by Veronica Silva Cusi, news correspondent
Cisco provides Unified Customer Contact solutions that extend customer care beyond simple phone transactions and the traditional contact centre to unique content-rich customer centric experiences. These solutions let you uniquely personalize communication with individual customers through a variety of media including voice, Web, e-mail, and video.
About Frost & Sullivan:
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Published: Tuesday, January 28, 2020
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