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News : Clarabridge and Expion Combine Social-Analytic Power
Reston, Va. & Raleigh, N.C., March 6, 2014 -- Clarabridge, Inc., a provider of intelligent Customer Experience Management (CEM) solutions announces a strategic technology partnership with Expion, an enterprise content marketing optimization and analytics platform.
By transforming big data customer analytics from multi-channel customer feedback into relevant content to engage with customers across all channels in real-time, the partnership will enable clients to tap into feedback from all channels, intelligently distill big-data insights, issues and actions from all customer experiences, and support relevant, targeted engagement across social networking and other channels. Through this partnership, organizations will be able to take advantage of a unique integrated solution that will enable them to manage organic and paid social marketing programs, interact with consumers across all media and target influencers for immediate and meaningful conversations.
a strategic technology partnership.
"Marketing organizations are looking for technology solutions that enable customer intimacy through optimized content in real-time. We are excited to provide a solution with Expion that enables this across all enterprise sources and target influencers for immediate and meaningful conversations," said Sid Banerjee, CEO at Clarabridge. "It creates efficiency in social marketing and engagement allowing companies to optimize marketing to the right people, with the right offers, across the right channels, to achieve maximum impact; the effect is more impact with more efficiency."
"The partnership between Expion and Clarabridge provides marketers with a powerful new tool to effectively connect with their customers," said Peter Heffring, CEO at Expion. "Marketers will utilize insights derived from multi-channel consumer touch points to optimize social content and advertising in a way that’s never been done before."
Posted by Veronica Silva Cusi, news correspondent
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Clarabridge is a provider of text analytics software for customer experience management.
Published: Tuesday, March 11, 2014