News : Clarabridge Announces Platform Updates to Customer Intelligence Platform
Reston,VA, USA, Nov 9, 2017 -- Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, has announced several key updates to its customer intelligence platform. Building on its text analytics engine, these new features make it easier than ever for users to understand how customers are feeling and drill down to root-causes. By getting to the bottom of customer feedback, companies are empowered to close the loop with customers, driving loyalty and positive brand sentiment.
Clarabridge’s latest enhancements allow users to leverage real-time customer data, powering front-line responders with the insights they need to manage feedback and improve the customer experience.
"The amount of customer feedback companies face isn’t decreasing. According to IDC, in 2020, the world will generate 50 times the amount of data as in 2011 and 75 times the number of information sources. This means organizations must be equipped with the tools and capabilities to meet customers, wherever they are," said Fabrice Martin, SVP of Product Management at Clarabridge. "The customer experience doesn’t stop once a company collects data. The ability to process that information and transform it into actionable insight is what will differentiate successful companies. Our most recent product updates are designed to empower CX leaders to improve customer loyalty, reduce operational cost, increase revenue and drive business results to succeed now and into the future."
Posted by Veronica Silva Cusi, news correspondent
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Clarabridge is a provider of text analytics software for customer experience management.
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