News : ClientTrax CRM Announces IT and Marketing Help for Realtors
Topeka, KS and Kansas City Metropolitan Area, Feb 16, 2014 -- Mid-market technology firm ClientTrax announces that it is targeting the real estate industry with a line of services to streamline IT disciplines such as customer relationship management, web development and back-office software. In addition, ClientTrax emphasizes electronic and social media marketing integrating with the CRM and web efforts. This push marks the first industry-specific vertical support effort for ClientTrax.
With a new line of contact management and marketing products from Swiftpage, owners of Act! Contact and Customer Management software, ClientTrax uses Act! as the centerpiece to connect new contacts from the web to the customer’s local database that allows marketing to those contacts using traditional and electronic channels.
"The real estate industry has the same problem as anybody else: they have enough to do just keeping up with their business. The last thing they need is to have to learn and do the job of the IT staff. And, of course, most don’t have an IT staff, so there is nobody to fall back on," says Kevin Varnon, owner of ClientTrax CRM and VarCom, Inc.
Posted by Veronica Silva Cusi, news correspondent
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Founded in 1994, VarCom, Inc has been providing IT consulting services to a variety of industries. Their initial expertise concentrated in database management applications. They have since combined this with web, and sales and marketing to provide these benefits to many companies. Based in Topeka, KS and Kansas City, ClientTrax serves clients nationwide.
Swiftpage is committed to empowering individuals, growing businesses and mobile sales teams to better manage their business interactions, more intelligently engage their customers, and convert more interactions into transactions. The company's growing network of partners, customers, end-users and employees collectively represent the Swiftpage Nation, united across the globe as one team, on one journey.
Published: Thursday, February 20, 2014