Teaneck, NJ, USA, April, 2018 -- Cognizant (Nasdaq: CTSH) announced it has been named a Leader in the Gartner Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide. The report evaluates 21 vendors that provide customer relationship management (CRM) and customer experience (CX) project-based services, including consulting and solution implementation services worldwide.
Leaders are defined by Gartner as those who "bring a wide range of business, analytic and technical capabilities, including CX and CRM strategy, business transformation consulting, customer analytics, enterprise architecture and design, CRM and other customer-facing technology expertise, industry-specific domain expertise, and business change management. They demonstrate strong comparative revenue and growth. They can demonstrate the ability to scale across multiple geographic regions. They are delivering with high client satisfaction."
Gartner evaluated vendors based on their completeness of vision across the following criteria: market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation, and geographic strategy. Vendors were also evaluated based on their ability to execute across product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience and operations.
"Business leaders recognize digital customer experience is the key to engaging, delighting and retaining customers in the modern world. Customers have so many choices, and they sit at the center of today's value chain. Having the ability to understand the customer's journey and deliver compelling products and experiences is more important than ever," said Harish Dwarkanhalli, Global Delivery Leader for Cognizant's Digital Customer Experience Practice.
Dwarkanhalli added, "In our view, being recognized by Gartner as a Leader in the Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide underscores our deep industry understanding, strong technical implementation skills, unique design thinking and overall expertise in leading customer experience transformation. Cognizant works side-by-side with clients to transform their customers' journey by enabling the digital platform, reimagining associated business processes and reshaping the experience."
Posted by Veronica Silva Cusi, news correspondent
About Cognizant Technology Solutions:
Our unique onsite / offshore global delivery model is guided by dedication to client satisfaction With an advanced global delivery platform, Cognizant 2.0, we can share knowledge and efficiently manage projects across our far-flung enterprise. It allows us to provide you with the most cost-effective and comprehensive, end-to-end, advanced solutions.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Wednesday, April 4, 2018
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