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London, UK and San Mateo, CA, USA, Mar 28, 2022 -- Freshworks Inc. (NASDAQ: FRSH), a software company empowering the people who power business, announced that its customer Collinson Group, a UK travel experiences and insurance company, is using Freshdesk™ to react to fast-changing business and travel requirements caused by the COVID-19 pandemic, servicing a surge in new enquiries.
Following the introduction of new travel requirements, Collinson Group pivoted its medical assistance division to offer COVID-19 testing at partner airports and clinics in the UK, USA and APAC regions, setting up facilities.
Using Freshdesk, Collinson introduced chatbot-first support and automation into its customer communications to help manage the surge in traffic and queries. The company set up automated workflows including email triage, automated ticket type routing, and chat bot self-service. Help articles were created to enable the global operation to manage backlogs effectively, run as efficiently as possible, and share work across customer service locations and teams.
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Speaking about the quick deployment, Sacha Puffett, Group Customer Service Director at Collinson Group said, "The Freshdesk implementation has helped to consolidate our customer communications, while ensuring that omnichannel sits at the heart of our strategy. For the first time, we have a unified view of customer interactions in nearly real time, meaning we can see trends emerging and work to mitigate issues quickly. It’s a win-win situation that’s more efficient for both the customer and us."
"Our work with Collinson Group, supported by AWS, enabled its rapid transition during a tumultuous year for the travel industry," said John Crossan, Vice President & General Manager of Europe at Freshworks. "The flexibility Freshdesk provided significantly reduced the time taken for major operational pivots, from weeks to days. Freshworks’ omnichannel engagement solution helps agents quickly resolve customer enquiries at a stressful time for travellers, providing visibility to leading companies in the travel industry across channels such as chat, email, and voice through a single unified interface."
Ms. Puffett added, "The project manager and technical subject matter expert from Freshworks’ onboarding team were very supportive of our changing needs. Thanks to their guidance, we were able to launch the first iteration of Freshdesk within just three weeks, which was just sensational."
Posted by Veronica Silva Cusi, news correspondent
Freshworks provides organizations of all sizes with SaaS solutions that make it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service while also collaborating with team members to resolve customer issues. The company's products include Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat and Freshmarketer. Founded in October 2010, Freshworks Inc., is backed by Accel, Tiger Global Management, CapitalG and Sequoia Capital India. Freshworks' headquarters are located in San Bruno, Calif.
Published: Tuesday, March 29, 2022
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