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News : Comet Global Consulting Deepens Engagement With Standard Life
Edinburgh, Scotland, April 21, 2016 -- Comet Global Consulting, a Merkle Company, announced that it has expanded its consulting relationship with Standard Life, a long-term savings and investment firm. Following a successful pilot of data-driven marketing decisioning last year, Standard Life is set to roll out decisioning across its business.
Standard Life’s ambition is to be the first choice of customers for their life savings, offering personal service for its customers, be they direct, through an adviser, or as part of an employer scheme. The 2015 pilot programme was just the beginning of fulfilling that promise.
Stephen Ingledew, managing director of marketing at Standard Life, commented: "Our customer vision requires innovation in the areas of predictive analytics, decisioning, business intelligence and data. That’s why we’re partnering with Comet Global Consulting, who has considerable expertise in these areas. Like Standard Life, they’re passionate about optimizing customers’ experiences with brands and facilitating more effective business decisions through data. Working together, we had some great outcomes from our pilot in 2015 and are looking forward to the coming year."
Iain Levein, Comet’s UK managing director, explains: "Through developing a close partnership with Standard Life we were able to successfully navigate both the technical and operational challenges of such a transformational undertaking."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Understand Your Business
About Comet Global Consulting:
With over 10 years designing, implementing and managing customer interaction programs and technology, Comet is a leader in helping ensure that customers everywhere can experience a personalized—and personal—real-time relationship with some of the largest companies in the world. Our clients include leaders in telecommunications, banking, insurance, travel, transportation and retail.
About Standard Life:
Standard Life group is a financial services providers with 180 years experience in looking after customers. Today they have approximately seven million customers. We offer solutions for global banking, healthcare, life & pensions requirements, and investment services.
Published: Monday, April 25, 2016