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Edinburgh, Scotland, April 21, 2016 -- Comet Global Consulting, a Merkle Company, announced that it has expanded its consulting relationship with Standard Life, a long-term savings and investment firm. Following a successful pilot of data-driven marketing decisioning last year, Standard Life is set to roll out decisioning across its business.

Standard Life’s ambition is to be the first choice of customers for their life savings, offering personal service for its customers, be they direct, through an adviser, or as part of an employer scheme. The 2015 pilot programme was just the beginning of fulfilling that promise. 

Stephen Ingledew, managing director of marketing at Standard Life, commented: "Our customer vision requires innovation in the areas of predictive analytics, decisioning, business intelligence and data. That’s why we’re partnering with Comet Global Consulting, who has considerable expertise in these areas. Like Standard Life, they’re passionate about optimizing customers’ experiences with brands and facilitating more effective business decisions through data. Working together, we had some great outcomes from our pilot in 2015 and are looking forward to the coming year."

Iain Levein, Comet’s UK managing director, explains: "Through developing a close partnership with Standard Life we were able to successfully navigate both the technical and operational challenges of such a transformational undertaking."

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Posted by Veronica Silva Cusi, news correspondent
Source: http://www.businesswire.com