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News : Company Announces Name Change from BalanceBPO to BalanceCXI
Austin, Texas, March 3, 2014 -- BalanceBPO, Inc., a developer of customer experience optimization processes and technologies, announces the company will begin operating under a new name and will be known as BalanceCXI effective immediately. CXI stands for Customer Experience Innovations.
At the same time, the company unveiled new logos for the company and for its contact center software and process, along with a redesigned website. The new site features the company’s focus on innovation using processes and software tools to create solutions for contact center clientele. The company’s ownership and staff have not changed.
President and CEO Tim Lavin said, "As our business evolves with heavy emphasis on generating customer experience measurement and optimization standards and institutions across multiple industries and channels, our leadership team believes it was appropriate to rebrand our company to more specifically reflect what we do."
"Balance Process & Software" will replace the "Balanced Service Process" and "RESOLVHOD Software" brands.
"We are very excited about the introduction of our new company name. We believe the name BalanceCXI allows us to better represent our business," said Dan Pearce, Chairman. "Our goal when we founded the company in 2010 was to establish our products as the gold standard in customer experience innovations, which continues to be our aggressive pursuit. This name change projects perfect alignment with this goal."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Where Is The Problem?
BalanceCXI is revolutionizing customer experience optimization for contact centers through behavior and process innovations. The company offers an unprecedented product to measure and optimize first contact resolution and customer experience. Balance Process
Published: Wednesday, March 5, 2014