News : Concentrix to Strengthen its Analytics Practice in India
New Delhi, July 24, 2014 -- Following its acquisition of the customer care services business of IBM last year, global Business Process Outsourcing (BPO) services firm, Concentrix is looking at investing to expand its India operations, a part of which will go towards strengthening its analytics practice in the country.
The US-headquartered company, in September last year, had acquired the customer care business from IBM, also known as IBM Daksh.
Jyllene Miller, senior vice-president of Concentrix said the investment would be made over the next two years and a large part of it will go towards strengthening the analytics practice. Miller, who heads marketing, client engagement strategy, global industry and analyst relationships for the company said the company has identified analytics as a "heavy opportunity for growth, between $7 million to $8 million would be invested in India to strengthen it."
"The strategy is to grow the existing operations," said Miller who is on a week's visit to India and is meeting the company's clients across Delhi, Mumbai and Bangalore. She also said that while there are some signs of a global recovery in spending, clients are looking at vendor consolidation in order to drive better pricing. "They are also looking at deriving more business based outcomes."
Concentrix deploys the combined strategy of onshore, near shore and outsource, she added. In future, it is looking at growing its existing markets of Eastern Europe, India, Latin America and the US.
Posted by Veronica Silva Cusi, news correspondent
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A wholly owned subsidiary of SYNNEX Corporation (NYSE: SNX), Concentrix is a provider of high-value global business services. Engaged in its clients' business and invested in their outcomes, the company provides transformational solutions to drive business excellence. Concentrix helps its clients differentiate their brands and maximize value during every customer interaction. They do this by offering deep domain expertise, innovative technologies and a holistic approach to customer engagement. Based in 25 countries with a staff of more than 50,000 who speak 40+ languages, Concentrix offers industry expertise in 10 industries: Banking & Financial Services, Healthcare & Pharmaceutical, Insurance, Technology, Consumer Electronics, Retail and e-Commerce, Government & Public Sector, Media and Communications, Automotive and Travel, Transportation & Tourism.
Published: Friday, July 25, 2014