News : Concentrix to Strengthen its Analytics Practice in India
New Delhi, July 24, 2014 -- Following its acquisition of the customer care services business of IBM last year, global Business Process Outsourcing (BPO) services firm, Concentrix is looking at investing to expand its India operations, a part of which will go towards strengthening its analytics practice in the country.
The US-headquartered company, in September last year, had acquired the customer care business from IBM, also known as IBM Daksh.
Jyllene Miller, senior vice-president of Concentrix said the investment would be made over the next two years and a large part of it will go towards strengthening the analytics practice. Miller, who heads marketing, client engagement strategy, global industry and analyst relationships for the company said the company has identified analytics as a "heavy opportunity for growth, between $7 million to $8 million would be invested in India to strengthen it."
"The strategy is to grow the existing operations," said Miller who is on a week's visit to India and is meeting the company's clients across Delhi, Mumbai and Bangalore. She also said that while there are some signs of a global recovery in spending, clients are looking at vendor consolidation in order to drive better pricing. "They are also looking at deriving more business based outcomes."
Concentrix deploys the combined strategy of onshore, near shore and outsource, she added. In future, it is looking at growing its existing markets of Eastern Europe, India, Latin America and the US.
Posted by Veronica Silva Cusi, news correspondent
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Concentrix, a wholly-owned subsidiary of SYNNEX Corporation (NYSE: SNX), is a business services company. We focus on customer engagement and improving business outcomes for over 450 global clients across six continents. Our 100,000+ staff deliver technology-infused, omni-channel customer experience management, marketing optimization, digital, consulting, analytics, and back office solutions in 40+ languages from 125+ delivery centers. We serve automotive; banking and financial services; insurance; healthcare; technology; consumer electronics; media and communications; retail and e-commerce; travel and transportation; and energy and public sector clients.
Published: Friday, July 25, 2014