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News : Confero Introduce Inbound Telephone Fundraising Service for Charities
London, UK, June 21, 2016 -- The inbound and outbound telephone service provider Confero Call Centre has announced new services for charities, including outbound telephone fundraising and an inbound charity ‘bureau’.
The company will operate a maximum of two asks on standard fundraising campaigns, and will place a cap on dial attempts.
It has also developed a set of opt-outs to be used if they are triggered by a supporter response, "allowing for a comfortable opportunity for supporters in a variety of circumstances to end the call if desired". These triggers include issues such as age, a close connection to the cause and employment status.
CEO and DMA Council Member David Freedman said: "Following on from our successful, FCA-approved and regulated, commercial bureau service and contact centre, we are very much looking forward to offering the same level of cost effectiveness, compliance and customer experience to charities that are committed to helping others".
Giuseppe Iantosca, Confero’s Client Development Director, has just completed answering calls for UNICEF and its SoccerAid 2016 campaign. He explained the shared desk approach: "As the name suggests, this shared desk resource means that agents work across a number of charity accounts and answer inbound calls as and when they are received. The pricing structure works on a ‘per second’ basis, so charities only pay when an agent is engaged in one of their calls".
Posted by Veronica Silva Cusi, news correspondent
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Published: Thursday, June 23, 2016