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News : Confirmit Arms Market Researchers With Backchecking Capabilities
London, UK and Oslo, Norway and New York, US 12th December 2013 -- Confirmit, a global solutions provider for Customer Experience, Employee Engagement and Market Research, has further enhanced its mobile solution, SODA, with a backchecking feature. Researchers can verify data collected in the field via mobile devices using a desktop or mobile device, an app or a browser, making verification easier and faster than ever.
As successful Market Research hinges on the quality of the information collected, Market Researchers use quality checks to verify the accuracy of their fieldwork. With the introduction of its backchecking capability, Confirmit has automated the traditionally cumbersome multi-step verification process for Market Research fieldwork, minimising the resources required to fact check each detail.
"As Market Research agencies strive to succeed in an increasingly competitive market, it is critical that they gain efficiencies in all stages of the Market Research lifecycle," said Sean Conry, Confirmit’s Vice President of Mobile Solutions. "As we continually evolve our platform, we focus on enhancements that will enable our partners to complete their work more efficiently. Our backchecking capability empowers research teams to streamline processes, improve profit margins and arms companies with engaging and effective market insight faster than previously possible."
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Confirmit is a global provider of software for customer and employee feedback, as well as Market Research (MR). The company has more than 200 employees. Global 5000 companies and Market Research agencies use Confirmit’s wide range of software products for feedback/data collection, panel management, data processing, analysis, and reporting.
Published: Thursday, December 12, 2013