News : Confirmit Supports Future Growth at Counter Intelligence Retail
London, UK and Oslo, Norway and New York, NY October 15, 2014 -- Independent retail consultancy Counter Intelligence Retail (CIR) has selected Confirmit Horizons to future-proof its field based data collection, delivery and reporting capabilities.
CIR required a software platform that was robust and scalable enough to support the extensive market, shopper and consumer research projects it conducts. It also needed a solution that could deliver detailed, accurate and tailored data analysis and reporting.
CIR Managing Director, Garry Stasiulevicuis said: "We looked at a range of software solutions to help move our research business to the next level, but most fell short in terms of their flexibility and how they could be used across all areas of our business.
"Confirmit demonstrated that the Horizons solution could support the integration of different workflow steps across our departments as well as offering stability, broader functionality in data collection and data presentation, and more efficient processes."
Confirmit Horizons provides CIR with customisation capabilities that have enabled the company to implement rigorous live checks on data as it is collected and allowed the creation of a wide variety of complex questionnaires.
In addition, Confirmit SmartHub, the centralised customer engagement hub within Confirmit Horizons, provides the flexibility and scalability CIR needs to support the range of data it collects for a variety of applications, including audits and market research questionnaires, across multiple languages, both online and offline.
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Confirmit is a global provider of software for customer and employee feedback, as well as Market Research (MR). The company has more than 200 employees. Global 5000 companies and Market Research agencies use Confirmit’s wide range of software products for feedback/data collection, panel management, data processing, analysis, and reporting.
Published: Wednesday, October 15, 2014
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