News : Context Relevant Launches Version 2 of its Learning Software
NEW YORK, Oct 28, 2013 -- Context Relevant announces version 2 of its Predictive Machine Learning software and integration with leading CRM applications.
CRM integration provides version 2 users with better visibility into their own customer purchases as well as the ability to feed actionable insights such as prioritized opportunities back into a CRM platform. This new offering helps companies use predictive machine learning to identify customers who are ready to buy now and quickly act upon it.
"Context Relevant delivers a significant advancement for faster and more automated analytic insight," said Michael Cafarella, Hadoop co-founder. Version 2 provides integration with Salesforce, SAP, Oracle and other CRM applications.
"By integrating CRM data with data stores from web logs, financial market data, SQL transaction data, other company data, and even social media, Context Relevant’s machine learning software lets companies predict who wants what products at what cost and lets their account teams take action," said Stephen Purpura, Context Relevant co-founder and CEO.
"We’re seeing tremendous demand among customers to accelerate the manual and iterative processes of using data for profit," said Purpura. "Our customers want analytics in near real-time so they can engage the right customers at the right time and increase revenue."
Posted by Veronica Silva Cusi, news correspondent
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About Context Relevant:
The analytics software market is expected to grow at a 9.7 percent compound annual growth rate through 20172. Context Relevant combines data science with software development to let customers find actionable insight from huge stores of data faster and with less expense than ever before. Context Relevant’s predictive machine learning software automates analytics at blazing fast speed, making customers more nimble and accelerating their return on investment.
Published: Tuesday, October 29, 2013