News : Conversocial Appoints Paul Johns as Chief Marketing Officer
New York and London, Oct. 23, 2014 -- Conversocial, a provider of cloud-based social customer service solutions, announces the appointment of Paul Johns, a marketing executive with 16 years’ experience in brand development for emerging and established technology firms, as Chief Marketing Officer. Johns will oversee the company’s global marketing, branding and public relations activities as Conversocial continues to capitalize on the growing market demand for social-based customer service in the call center.
"Paul’s strategic and creative approach to brand development make him the ideal fit to help build Conversocial’s voice and value proposition as we move into our next stage of growth," said Joshua March, CEO and Founder of Conversocial. "As social customer service becomes an imperative in multi-channel call centers, Paul’s expertise will enable us to establish a compelling, differentiated and actionable company proposition on a global scale."
Johns is a recognized industry executive with proven experience in brand storytelling, product marketing, analyst and investor relations. He joins Conversocial from Thomson Reuters, where he held multiple senior level marketing roles, including global head of marketing & communication of Financial & Risk, and CMO of the Governance, Risk and Compliance division. Previously Johns was CMO of Complinet, which was acquired by Thomson Reuters in 2010. Earlier in his career, Johns served as a CMO for a series of young technology startups, bringing them public by defining company strategy, developing advocacy and growing each business through product development, channel marketing, partnerships and acquisitions. These companies include Orchestria (now CA Technologies), Axiom Systems, GenesysLabs and Broadbase Software (now Kana).
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Conversocial is a social customer service platform, helping companies like Barclaycard, Coach, GoDaddy, Hertz,JackThreads, Tesco and others meet the rapidly changing demands of their consumers in order to deliver the best possible customer experience through social media channels - increasing customer satisfaction, protecting against customer attrition, and delivering greater customer insight.
Published: Friday, October 24, 2014