News : CounterPath Helps Advance cleverbridge’s Digital Transformation
Vancouver, BC, Canada, July, 2019 -- CounterPath Corporation (NASDAQ: CPAH) (TSX: PATH) (the "Company" or "CounterPath"), a global provider of Unified Communications solutions for enterprises and solution providers, announced that existing customer, cleverbridge, a provider of subscription commerce solutions for monetizing digital goods, online services and SaaS, has selected CounterPath to provide customized, white-labelled Bria softphone applications to deliver improved, multi-channel customer experiences while streamlining its call center operations and improving agent productivity.
Designed to address the changing requirements for contemporary contact center operations, the new solution will allow cleverbridge to provide its agents with access to an updated, more modern user interface and a single communication tool that enhances customer service business processes.
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"For a call center environment, the softphone application is a tool that they have to look at all day long, and while we were reviewing other potential solutions, they all came across as sterile, lacking both usability and a user-friendly interface. CounterPath’s unique customization and branding process allowed certain features and functions to be disabled from the user interface, reducing distractions," said Marc Javanshad, Applications Manager, cleverbridge.
"What we liked about Bria, and eventually cleverphone, is the design of the user interface and readability of live call dialog, which enable us to streamline our call center operations and makes it a pleasure to work with. We partnered with CounterPath to ensure that the migration from legacy software was seamless. By creating workflows to train current employees in small groups, our agents could easily make the switch. At the heart of it, CounterPath’s solution just works, and we couldn’t be happier with our new branded clients," added Javanshad.
"The role of the contact center has undergone a paradigm shift as consumers are rapidly preferring digital channels for interactions," said Todd Carothers, EVP of Sales, Marketing and Product at CounterPath. "Our customizable white-label Bria softphones enable organizations such as cleverbridge to modernize their communications, making the procsss more agile, efficient and future-proof. We are proud to provide cleverbridge with a robust unified communications solution that ultimately allows them to enhance their services and meet the changing needs and growing expectations of their customers."
Posted by Veronica Silva Cusi, news correspondent
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About CounterPath Corporation:
CounterPath Corporation is a provider of Unified Communications solutions for enterprises, SMBs and telecom service providers. We have over ten years of software development expertise, and are known throughout the industry for our high quality products. Our Bria softphones for Desktop’s, Tablet’s and Smartphones offer efficient user interfaces and high stability. Our Stretto Platform is the market leading provisioning platform, and includes advanced analytics and push functionality for power-save on smartphones. We sell our SDKs and softphones to the world's leading call centers, and call center software vendors. . .
Published: Monday, July 15, 2019
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