News : Coveo Appoints Chief Marketing Officer to Support Rapid Growth
San Mateo, CA, USA, and Quebec, Canada, April 12, 2016 -- Coveo announced the appointment of Mark Floisand as chief marketing officer, to lead the company’s global marketing organization as it experiences growth and is poised for even more expansive growth in the near future. As CMO, Floisand is responsible for the overall strategy, execution and operations of Coveo’s global marketing organization.
"We welcome Mark to our senior executive team. Mark is one of the most impressive marketing executives I have had the pleasure to know. He brings a broad and deep blend of experience and leadership, particularly in product marketing and global digital strategies," said Louis Tetu, Coveo chairman and CEO. Mark will lead our significant marketing investment plans globally, as we launch new products and drive broad distribution of our intelligent cloud platform."
Floisand has over 20 years of marketing, sales and general management experience in the enterprise and cloud software industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects and SAP. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing globally. Floisand holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.
"It’s an absolute honor to join the Coveo executive team and to lead global marketing for such an innovative company," said Floisand.
Posted by Veronica Silva Cusi, news correspondent
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Coveo is a provider of enterprise search technology and customer information access solutions.
Published: Tuesday, April 12, 2016