San Francisco, CA, USA, Mar 22, 2022 -- Cresta, a provider in Real-Time Intelligence for the contact center, announced it is now available on Genesys AppFoundry, a dedicated marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of solutions that make it easier to interact with consumers, engage employees and optimize their workforce.
CX has become the main driver of consumer trust and loyalty.
The partnership recognizes the importance companies are placing on their contact centers as one of the most important engagement points with their customers. CX has become the main driver of consumer trust and loyalty. 80% of customers surveyed say the experience a company provides Is as important as its product or services.
"We are proud to be partnering with Genesys and a part of the Genesys AppFoundry. We are seeing strong success with our joint customers and we are excited to work to streamline how customers can benefit from both of our technologies," said Zayd Enam, CEO and Co-Founder of Cresta. "Together, Genesys and Cresta enable customer service and sales representatives and their leaders to be at their best."
"We're on a mission to help our customers deliver empathetic, high-quality interactions that build loyalty and engagement across all touch points," said Olivier Jouve, EVP and GM of Genesys Cloud CX. "A critical part of accomplishing that mission is to innovate on how our customers can more easily deploy and benefit from innovations from leaders like Cresta to achieve their goals."
As a part of this partnership, Genesys has also invested in Cresta's Series C funding. Cresta will be available as a Premium Application in the Genesys AppFoundry marketplace.
Posted by Veronica Silva Cusi, news correspondent
Cresta was founded with the goal of using AI to transform how professionals learn high-value skills. Cresta brings together industry-leading AI experts, decades of contact center and sales expertise, proven leadership, and top-tier investors including Andreessen Horowitz and Greylock Partners to transform contact center performance.
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
Published: Wednesday, March 23, 2022
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