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News : Criteo Unlocks Global Revenue Potential for Digital Marketers
New York - 24 July, 2014 -- Criteo (NASDAQ: CRTO), the performance advertising technology company, announces that it has enhanced its operational capabilities enabling advertisers to target consumers with individually personalized ads in over 130 countries worldwide. Criteo's performance advertising solution is now able to deliver and rapidly scale multi-region campaigns for advertisers, significantly reducing time to market and help its customers capitalise on the billion dollar revenue potential in new territories.
Through its prediction and recommendation technology, The Criteo Engine, Criteo is able to deliver performance-based advertising campaigns in multiple regions simultaneously and cater to last minute requests by advertisers to ‘switch-on' a new market, which together put Criteo in a position to open the door to new business opportunities with major international advertisers.
"In the luxury space, there is a big 'lag' between when users browse and when users convert. Criteo is really helping us to close down that window to conversion and ensure we're reaching customers globally," said Rachel Waller, Senior Digital Marketing Manager and Social Media Manager, Farfetch. "The US in particular has shown incredible results for us but we have also seen great success across the globe as we continue to expand. We're excited to see how our customer base grows, as we continue to deliver the right message and the right brand mix to customers based on their lifecycles and location."
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Published: Thursday, July 24, 2014