News : Critizr Raises Funding to Grow Internationally with a Focus on the UK Market
London, England and Cologne, Germany and Lomme, France, Oct, 2019 -- Lomme-based customer feedback platform Critizr announced that it has raised a new funding round to support an ambitious global growth plan.
Founded in 2012, the business also confirmed investment in two new offices – in London and Cologne – to spearhead its business development drive in Europe, adding to a 85-strong team at existing bases in Paris and Lille.
This round was led by 83North Venture Capital (formerly GreyLock IL), represented by Laurel Bowden, an investor at Hybris, Qlick tech, Mirakl and iZettle. All previous funding partners – Point Nine, Caphorn and Runa – reiterated their confidence in the Critizr business by participating in the round, which also marks the entry of business angels such as Florian Bressand (COO of Mirakl).
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"83North has enabled many fast-growing software companies to realise their ambition and take big strides forward in their development," said Nicolas Hammer, CEO and co-founder of Critizr. "They are the perfect partner to help us achieve our goal to establish Critizr as Europe’s leader in feedback management for retail."
"Customer experience at storefront level is critical for retail success," said Laurel Bowden of 83North. "We are very impressed how Critizr empowers store managers, in their daily routine with the right tools, and as a result, has significant impact on some of the most important business metrics such as revenue, NPS, purchase frequency and churn."
"The Critizr solution hands the keys to customer-centricity to front line teams, making them more agile and effective," said Nicolas Hammer. "This local empowerment is the key to our success, since I believe it is the only way to deliver a better customer experience in business. Our experience with leading brands across Europe proves the positive results of transforming all employees into powerful customer champions in their own outlet."
Posted by Veronica Silva Cusi, news correspondent
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