Vancouver, BC, Canada, Sept, 2020 -- A Vancouver tech firm best known for its e-commerce platform is up to a little commerce of its own.
Silicon Valley-based CRM provider Salesforce.com Inc. has signed a definitive agreement to acquire Mobify Research and Development Inc. following a multiyear partnership between the two companies.
"Upon the close of the transaction, we look forward to joining the Salesforce family and partnering with even more Salesforce customers to unlock the freedom and flexibility to differentiate their digital customer experiences," Mobify CEO Igor Faletski wrote in a September 4 blog post.
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Terms of the deal and an expected closing date were not disclosed.
Mobify, headquartered in downtown Vancouver, specializes in optimizing retailers' websites across multiple platforms, including smartphones and tablets.
The acquisition deal will see Mobify deliver to Salesforce what Faletski described as "a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently, deliver an enhanced shopping experience across any channel, and further increase conversion and revenue to drive success in the digital-first economy."
Posted by Veronica Silva Cusi, news correspondent
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Mobify delivers technology and services that help companies engage connected consumers to increase revenue online and in-store. Mobify's mobile customer engagement platform creates powerful mobile web and native applications and delivers the latest mobile push notification and location-based technology across all mobile devices. Delivered via the cloud and implemented with on-page tag technology that minimizes IT involvement, Mobify has more mobile experience and expertise than any traditional technology vendor, ensuring the best possible mobile experience and revenue outcomes.
Published: Tuesday, September 8, 2020
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