#contactcenterworld, @hubspot
Johannesburg, South Africa, Apr 24, 2024 - CRM software provider HubSpot has announced entry into the South African market to grow its customer and partner network in Africa, as well as help to attract wary investors to the continent.
HubSpot is a multi-services platform that offers businesses software solutions or "hubs" to help them with various disciplines, including CRM, data and reporting, sales, inbound marketing, and lead generation.
Eoin McGuinness, head of startups and emerging markets at HubSpot, said the company views South Africa as a key market and gateway into other countries on the continent. It plans to expand into Kenya, Nigeria, and Ghana, among others.
He said that HubSpot technology can help companies scale. He added that the technology is designed to bring different technology tools and resources together in the HubSpot system, based on a company's own needs. "We have a hub called the operations hub and the idea behind this is to build a connected system."
McGuinness remained upbeat, however. He said, "For me, one of the things I want to help African founders with is getting them in front of the right people, not just in South Africa, but also outside of South Africa to help them grow – whether it be funding, expertise or whatever."
Posted by Veronica Silva Cusi, news correspondent
Source: https://www.itweb.co.za
About HubSpot:
HubSpot (NYSE: HUBS) is a CRM, marketing, sales, and customer experience platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 34,000 customers in more than 90 countries use HubSpot's award-winning software, services, and support to transform the way they attract, engage, and delight customers. The HubSpot Growth Stack, built on a powerful, free CRM and comprised of the Marketing Hub, Sales Hub, and soon to be released Customer Hub, gives companies all the tools they need to manage the entire customer experience from awareness to advocacy.
Published: Friday, April 26, 2024
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