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News : TargetX Helps University of Nevada Attract Students to Reno Campus
Conshohocken, PA, Nov 4, 2013 -- A cloud-based CRM from TargetX provided recruiters at the University of Nevada, Reno with a tool for attracting prospective students to campus and cultivating the kind of relationship that convinces them to attend.
"This was the first year of results following the implementation of TargetX's Recruitment CRM," said Associate Director of Admissions Adam Stoltz. "It had a huge impact on our ability to schedule more campus visits and to increase engagement with prospective students both before and after their visit."
The TargetX CRM used by Nevada helps admissions officers manage, integrate and automate the process of student recruitment from the first point of contact through enrollment. Among its strengths is built-in electronic communication, including the email broadcasting tool in higher education marketing. It is also fully integrated with a powerful event manager and online application.
"The CRM enables us to make it easier for students to visit and to enhance their visit experience," said Stoltz. "It also means we can be more timely, efficient and strategic with our communication."
Another benefit, said Stoltz, is that Nevada's eight schools and colleges are now recruiting out of the TargetX CRM along with the admissions office. "This means the marketing effort is centralized and much more coordinated. We can make sure the admissions staff and individual schools are on the same page, using the same tools and sharing information instead of working from different silos of data. And it fosters increased collaboration between admissions and the colleges."
Posted by Veronica Silva Cusi, news correspondent
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TargetX is a higher education CRM company that provides an enterprise-wide solution to help colleges build relationships with their most important constituencies, including prospective students, current students, alumni and potential donors. The company’s Enterprise CRM is built on the powerful development platform of Salesforce.com -- the worldwide leader in Customer Relationship Management and a pioneer in cloud computing. With its 15-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.
Published: Tuesday, November 5, 2013