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News : CRTC Maintains Rules Relating to Telemarketing Calls
March 31, 2014 -- The Canadian Radio-television and Telecommunications Commission (CRTC) has announced it is maintaining its rules relating to automated calling devices in an effort to protect the privacy of Canadians.
The Canadian Marketing Association (CMA) has proposed changes that would enable expanded use of automated calling devices for telemarketing purposes. Specifically, the CMA wanted to make automated calls without having express consent when there is an existing business relationship. The CRTC considers that the existing rules are efficient in reducing undue inconvenience to Canadians and that telemarketers must have their express consent before making these types of calls.
Following public review of the Unsolicited Telecommunications Rules, the CRTC has made minor modifications to the rules to ensure telemarketers respect Canadians' wishes not to be disturbed in their homes.
When Canadians make a request to be placed on a telemarketer's internal do not call list, that telemarketer will now have fourteen days to update their information and remove these numbers from their calling lists. This shorter grace period, reduced from 31 days, makes it so Canadians will stop receiving telemarketing calls more quickly.
In addition, telemarketers using automated calling devices to make an unsolicited call will now be required to briefly identify the purpose of their call at the beginning of communications.
Lastly, telemarketers must make sure that the contact information, such as a telephone number or address, provided during a call remains valid for a minimum of 60 days. Previously, there was no validity period for this information.
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From Canadian Radio and Television Commission
About Canadian Radio and Television Commission:
The CRTC is an independent, public authority that regulates and supervises broadcasting and telecommunications in Canada.
About Canadian Marketing Association (CMA):
The Canadian Marketing Association (CMA) embraces Canada’s major business sectors and all marketing disciplines, channels and technologies.
Published: Wednesday, April 2, 2014