News : CTM Releases Smart Router to Increase Sales and Customer Satisfaction
Severna Park, MD, USA, Febrruary, 2017 -- CallTrackingMetrics has released Smart Routing, the latest enhancement to their call tracking system, providing businesses ways to route inbound phone calls throughout their organization to increase sales and customer satisfaction.
Smart Routing allows businesses to route calls based on the website activity associated with the caller, the caller’s history, or their demographic profile. For example, calls from people who have visited particular pages of a businesses website may be routed to a certain group of agents with expertise in that area.
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CallTrackingMetrics is using NextCaller, a Caller ID database, to provide demographic information for callers in real-time. Businesses will also have the ability to create custom fields (such as account ID, campaigns, product categories etc) and use them as triggers to route calls to the appropriate agent.
According to Todd Fisher, CEO of CallTrackingMetrics: "The bar continues to get higher as callers are busier, savvier and are expecting a high level of service immediately. Not only does the phone need to be answered quickly, it needs to be answered by the agent who is best poised to help the customer."
Posted by Veronica Silva Cusi, news correspondent
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About Call Tracking Metrics:
Call Tracking Metrics offers businesses a variety of phone sales tracking services aimed at tracking the success of advertising campaigns through the use of unique telephone numbers. Various plans and featured are offered through the service aiming to provide to a variety of businesses both small and large with various levels of reporting and CRM integration. Call Tracking Metrics offers their services in various countries including Canada, Australia, France, and Italy.
Published: Wednesday, February 15, 2017
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