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News : Customer Experience Transformation Will Attract 23% of $1.68 billion Invested in Digitalization in 2019

#contactcenterworld, @atentocorp

Madrid, Spain, July, 2019 -- Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis "Impact of Digital Technologies in The Customer Journey" jointly drawn up with Atento. According to IDC data, 23% of 1.68 billion dollars to be invested in digitalization processes in the course of the year will focus on customer experience transformation.

Isabel Tovar, IDC Research Spain analyst, considers that "the confluence between technology and the customer journey is an increasingly vital area for brands. For instance, the development and configuration of omnichannel platforms combining conventional and digital channels allows enterprises to offer a more homogeneous and seamless customer experience generating higher value for consumers". Isabel adds that "customer journey management and the impact of new technologies therein is crucial, as it paves the way for a clear competitive advantage for an organization".


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Keys for achieving success in customer experience transformation

Technology-driven customer experience optimization is an imperative. According to IDC Research Spain, the impact of digital platforms on the customer experience is one of the factors that could decide the success or failure of organizations, particularly taking into account that a digital platform is not only a matter of technology but a new way of organizing business that will enable the introduction of new operational and commercial models. Additionally, organizations focused on improving customer experience are reinventing their relationship with the consumer thanks to the implementation of omnichannel platforms and the creation of highly relevant connections that increase satisfaction and loyalty.

Other technology related components enabling organizations to optimize the customer experience include secure infrastructures, real-time use of Big Data, innovation capacity, seamless and standardized experience across channels or data privacy protection.

"To be successful, enterprises should invest in platforms that integrate personalized omnichannel customer journeys endowed with the customer intelligence that will allow them to build their current and future service offerings", Tovar adds.

Tackling omnichannel, the new challenge facing enterprises in the digital age

According to IDC Research Spain, by the end of 2019 about 50% of retailers will have adopted an omnichannel commerce platform. The key for organizations is to utilize these omnichannel platforms to add intelligence in each and every customer interaction in order to improve experience and obtain useful knowledge for the future. Omnichannel enables the development of deeper, more immersive and trusting relationships that will drive the frequency of interactions, increasing consumption, satisfaction and bottom line profitability.

#contactcenterworld, @atentocorp

Posted by Veronica Silva Cusi, news correspondent
Source: Atento


About Atento:
Company LogoAtento is one of the top 5 customer relationship management (CRM) and business process outsourcing providers (BPO) in the world and leader in Latin America. With a footprint in 14 countries, we have almost 100 customer service locations with +150k employees. Atento provides services to +400 clients, mostly multinational corporations leading different sectors including telecommunications, banking, financial, among others. In 2019, we were ranked by Great Place to Work® as one of the top 25 best companies to work for worldwide. Atento’s shares trade under the symbol ATTO on the New York Stock Exchange (NYSE)
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Today's Tip of the Day - Ask For Ideas

Read today's tip or listen to it on podcast.

Published: Monday, July 8, 2019

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2021 Buyers Guide Business Continuity

 
1.) 
Eckoh

CallGuard Remote
A flexible way to take secure, PCI DSS compliant payments from home or remote locations. It’s quick to deploy needs no changes to processes or systems.

CallGuard Remote prevents agents from seeing, hearing or recording card details so, the agent, their screen, and any call recordings are removed from the scope of PCI DSS.

This simple approach means the customer effectively types their own payment information into the agent’s payment screen, but with the card details being shielded from the agent’s view. It’s simple, and highly effective.

2.) 
OpsTel Services

SPEED & PLUS
The SPEED solution solves for service level issues while cost optimizing the environment with automation.

Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.

Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

Speed features:

*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
*Descriptive Monitoring Activity Dashboard
*Detailed “End to End’ Audit Trail and Perfor...
(read more)

3.) 
Vads

VADS Business Continuity Plan
VADS provides a business continuity plan by providing full outsource services and manage services. we've provided this to several clients. You can contact us for a detailed study case.

4.) 
Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
Adapting to the new normal contact center industry has to be ready for work from anywhere agents to maintain business continuity. Even when working from remote locations, the work from home agents or remote agents need to be monitored for smooth customer service operations or effective tele sales.

InterDialog UCCS with its work from home agent ready call center software helps you to have complete control over your contact center operations. Agents can log in from any where , home, office or any other place where they are through their mobile phone or desktop , or even through our ID mobile app . With centralized recording & reporting , you gain visibility of all contact center metrics , and you can manage your center the same way as you were doing when working from office.
 

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