News : CustomerMatrix Unveils Cognitive Intelligence Engine for CRM
New York, NY, USA, March 11, 2015 -- CustomerMatrix has launched the Cognitive Intelligence Engine for CRM, a platform that empowers companies to maximize customer interactions by helping current CRM systems and processes better use all available data and knowledge. By combining cognitive intelligence with a customizable user interface, frontline employees can make split-second decisions that increase revenue from every customer interaction.
The platform learns from Big Data in real-time by using internal and external sources to link all customer information and interactions, read through all text to extract and enrich all knowledge. It then recommends best actions, called Action Alerts, while identifying upsell/cross-sell opportunities and risks, all in the context of existing CRM workflows and user interfaces.
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Posted by Veronica Silva Cusi, news correspondent
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