News : cVidya Harnesses Hadoop Technology
London, UK, 26th March 2014 -- cVidya, a provider of Revenue Analytics solutions for digital and communications service providers (CSPs), announces support for the Hadoop platform, which enables cost-effective processing of very large data sets in a distributed computing environment.??
By harnessing Hadoop technology, cVidya is making it viable for new and existing customers to expand their Fraud Management, Revenue Assurance and Marketing Analytics capabilities. Moreover, the new solution is very cost-effective.
??cVidya’s support for Hadoop means it will be feasible for service providers to process and analyze both structured and unstructured data going back several years, rather than just a few months, enabling them to gain a better understanding of the behavior of customers. Hadoop can also enable data analysis at a very granular level in real-time, yielding more insights and sophisticated new algorithms that can be applied to detect fraud, prevent revenue leakage and identify opportunities to cross-sell and up-sell products and services.?
?cVidya is enabling customers to harness Hadoop in two ways. Depending on whether a digital or communications service provider is already using the open source framework, cVidya can supply a full solution, including the necessary hardware and software, or it can supply an interface into a customer’s existing Hadoop solution. cVidya customers are already piloting the technology in both modes.?
"We see the distributed computing capabilities of Hadoop as a game changer for Fraud Management, Revenue Assurance and Marketing Analytics," said Alon Aginsky, President and CEO of cVidya. "By making it cost-effective to analyze data from many different sources on a massive scale, we are essentially enabling digital and communications service providers to do more for less, thereby boosting profitability."
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Published: Wednesday, March 26, 2014