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News : Cyara Announces Team Expansion and a New Datacenter and POP
June 21, 2016 Redwood City, CA -- Cyara Solutions Corp., provider of an omnichannel discovery, testing and monitoring platform which helps enterprises accelerate their delivery of customer experience at scale, announced that it has expanded its Canadian-based team and has set up a Point of Presence (POP) and datacenter in Canada.
"Canada is a significant market that deserves dedicated investment," said Bill Aston, General Manager and Vice President for Cyara. Aston points to recent studies that have shown Canadians are less likely to complain about poor customer service. This makes it even harder for Canadian companies to know what is working and what isn’t. Canadian consumers will just "quietly leave" instead of raising a fuss. This means that Canadian companies are "quietly losing" customers to competitors that offer better customer service.
"Cyara has a track record of accelerating customer experience improvement and doing so at a lower cost and with a greater level of predictability," Aston said. Research shows that customer experience is THE game changer for many industries, including banking and financial services that are struggling to differentiate themselves. "We have added in-country Account Support, Professional Services and Engineering staff and have rounded out the investment now with a POP and datacenter in Canada."
"A POP enables us to generate phone calls for testing locally within Canada, which provides better quality than is possible by going across international borders," said Yogendra Segar, Manager, Cloud Operations for Cyara. The new POP gives Cyara multiple POPs in every region of the world. Cyara is able to emulate traffic patterns on a global basis in multiple languages, truly simulating real customer traffic.
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More Editorial From Cyara
Cyara Solutions is helping Fortune 500 companies around the world redefine their customer service through a better contact center experience. Cyara is a pioneer of next-generation premise and cloud-based solutions for simulating, testing and monitoring IVRs, voice biometrics, outbound dialers, voice callback and contact centers. Cyara performs automated load and functional testing and production monitoring of contact center infrastructure and application components, testing companies’ end-to-end contact center customer and agent experience in a repeatable, automated manner.
Published: Wednesday, June 22, 2016