News : Dometic Group Selects SDL for Customer Experience Strategy
Maidenhead, UK - August 20, 2014 -- SDL(LSE: SDL) announces that Dometic Group, a provider of leisure products for caravans, motor homes, automotive, truck and marine markets, has selected SDL to support its global customer experience strategy. Dometic will use SDL's Translation Management System, SDL WorldServer, to deliver consistent brand messaging localised communications to customers across its website, marketing, technical publications, and offline catalogues in 16 different languages. This will allow Dometic to offer a personalised customer experience across the EMEA countries in which it operates.
By implementing SDL WorldServer, Dometic will automate the entire localisation process and centralise translation assets, providing reduced time-to-market and creating considerable cost savings in global communication. This will replace Dometic's former localisation process, which included individual management of localisation projects each year, undertaken by its network of translation providers. Further efficiencies will be achieved through SDL WorldServer's integration with Dometic's Product Information Management system.
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SDL is a provider in the emerging market for Global Information Management (GIM) solutions that empower organizations to improve the quality and accelerate the delivery of multilingual content to global markets. Its enterprise software and services integrate with existing systems, including XML content and Content Management Systems, to manage global information right through from authoring to publication.
Published: Thursday, August 21, 2014