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News : Danish Retailer Søstrene Grene Selects mParticle to Bring Hygge to Omnichannel Customer Data

#contactcenterworld

New York, NY, USA, Feb, 2022 -- mParticle, an independent Customer Data Platform, announced Søstrene Grene Import A/S, a Danish retail chain, has selected mParticle as its customer data infrastructure. Sostene Grene will rely on mParticle to unify its customer data and activate insights across customer touchpoints online and in-store.

Søstrene Grene sells Scandinavian inspired home furnishings and accessories, toys, kitchenware, candles, gifts and personal care products. The company has an online presence and stores across 15 markets including Denmark, Finland, Norway, Sweden, Iceland, England, Ireland, Northern Ireland, The Netherlands, France, The Faroe Islands, Germany, Switzerland, Austria and Belgium. To support the company's continued growth, Søstrene Grene recognized the need to securely manage its first-party customer data, while ensuring compliance with privacy regulations across its geographic markets.

"We are confident that mParticle will play a foundational role in our digital transformation. The platform's ability to ingest data and control permissions through a single interface makes it an extremely powerful tool for managing customer data across our organization," said Rasmus Skjøtt, Chief Digital Officer, Omnichannel, at Søstrene Grene. "Gaining a unified view of each customer will help us provide shoppers with the most relevant information and product deals whether they are shopping online or in-store."

"The future of retail lies in how well a company understands the customer journey," said Karen Gallantry, mParticle Chief Revenue Officer. "Søstrene Grene's products are designed to inspire creativity and joy, and every customer touchpoint must do the same. Using mParticle, Søstrene Grene can unleash deeper insights to ensure they deliver on their brand promise with every customer interaction."

#contactcenterworld

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com


About mParticle:
mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.
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Today's Tip of the Day - Utilize Time & Money Saving Tools

Read today's tip or listen to it on podcast.

Published: Monday, February 14, 2022

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2024 Buyers Guide Speech Technology

 
1.) 
Premium Listing
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.


2.) 
Daisee

Daisee
Daisee builds technology that empowers people to solve problems by making interactions simple and smart so they can have a more significant impact, be more productive and be better at what they do. We believe incremental improvements carry huge potency and provide exponentially greater change for the better.

Genesys customers can now automate risk and quality management using Daisee’s speech and sentiment analytics and remediation workflow software. Daisee helps improve customer experience, ensure regulatory compliance, identify missed commercial opportunities & training requirements as well as provide valuable insights back to the business directly from the frontline – the true voice-of-...
(read more)

3.) 
Eckoh

EckohASSIST
Advanced speech recognition and natural language expertise that routes callers by simply asking ‘how can I help you?’. It allows customers to use their own words to ask for what they want and steers them to the right place.

Menus are eliminated altogether and contact centres can use a single inbound telephone number.
 

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