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News : Danish Retailer Søstrene Grene Selects mParticle to Bring Hygge to Omnichannel Customer Data

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New York, NY, USA, Feb, 2022 -- mParticle, an independent Customer Data Platform, announced Søstrene Grene Import A/S, a Danish retail chain, has selected mParticle as its customer data infrastructure. Sostene Grene will rely on mParticle to unify its customer data and activate insights across customer touchpoints online and in-store.

Søstrene Grene sells Scandinavian inspired home furnishings and accessories, toys, kitchenware, candles, gifts and personal care products. The company has an online presence and stores across 15 markets including Denmark, Finland, Norway, Sweden, Iceland, England, Ireland, Northern Ireland, The Netherlands, France, The Faroe Islands, Germany, Switzerland, Austria and Belgium. To support the company's continued growth, Søstrene Grene recognized the need to securely manage its first-party customer data, while ensuring compliance with privacy regulations across its geographic markets.

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"We are confident that mParticle will play a foundational role in our digital transformation. The platform's ability to ingest data and control permissions through a single interface makes it an extremely powerful tool for managing customer data across our organization," said Rasmus Skjøtt, Chief Digital Officer, Omnichannel, at Søstrene Grene. "Gaining a unified view of each customer will help us provide shoppers with the most relevant information and product deals whether they are shopping online or in-store."

"The future of retail lies in how well a company understands the customer journey," said Karen Gallantry, mParticle Chief Revenue Officer. "Søstrene Grene's products are designed to inspire creativity and joy, and every customer touchpoint must do the same. Using mParticle, Søstrene Grene can unleash deeper insights to ensure they deliver on their brand promise with every customer interaction."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com

About mParticle:
mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.