News : Datorama Announces its All-New Connector for Salesfoce Reports
New York, NY, USA, April, 2017 -- Datorama, a global marketing intelligence company, announced its all-new, connector created for Salesforce (NYSE: CRM) reports. As a marketing technology (MarTech) provider dedicated to helping marketers connect all of their data for smarter insights, Datorama has made it possible for non-technical B2B professionals to mash their Salesforce data with all of their marketing source systems that help understand the customer journey. These systems include investment and performance intelligence from advertising, marketing and web analytics platforms.
"In today's complex marketing environment, we're dedicated to empowering the modern marketer with innovations that move their marketing efforts forward and bring value to the company's bottom line," said Leah Pope, CMO, Datorama. "By building this new, advanced connector we've enabled marketers to leverage their unique Salesforce data to drive marketing and sales alignment, improve ROI, and establish a more intimate relationship with their customers so they can better market to their respective audiences."
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