News : Dun & Bradstreet and SugarCRM Alliance
Short Hills, N.J. & Cupertinw, Calif., March 26, 2014 -- Dun & Bradstreet, a source of commercial information and insight on businesses, and SugarCRM, the company enabling businesses to create customer relationships with an innovative and affordable CRM solution, announces an alliance to enable seamless, native integration of D&B business content into SugarCRM.
The integrated solution will be available to customers in April 2014.
"Sales, marketing, and customer service teams are fighting a losing battle against incomplete data," said Mike Sabin, senior vice president, Partner Solutions, D&B. "CRM users want to maximize their sales and marketing efforts, but until now they’ve had limited access to quality business information. Through our new partnership with SugarCRM, users can overcome this challenge with company, industry, and contact data flowing directly into their CRM."
Both companies aim to provide SugarCRM users with an intelligent CRM to grow their businesses through integrated access to prospect, customer, and opportunity information. Customers gain access to D&B’s global data on more than 230 million businesses and 100 million contacts.
SugarCRM users can choose from three levels of D&B data integration based on their needs and budgets. Each level provides different types and quantities of company and contact information, as well as detailed industry and competitor data.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Expect Shrinkage
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