Sydney, Australia, May 3, 2018 -- Delacon, a provider of feature rich call analytics platforms, and Performance Horizon, a provider of partner marketing software for global brands, announced the completion of their integration that enables brands using affiliate or partner marketing programs to more accurately identify the best performing partners.
The partnership gives marketers increased visibility into the overall success of partner campaigns by measuring and attributing telephone calls originating from affiliates.
"Marketers must justify every decision they make based on return of investment," said Delacon CEO Michael Center. "While affiliate or partner marketing programs are potentially a lucrative source of revenue, it has been hard to correctly attribute if leads or sales are being generated through these programs once the customer has moved offline and engaged with a brand via the telephone. The integration with Performance Horizon means we can now effectively track where sales from phone calls have originated, which enables better rewards for partners and increased sales for brands."
"Everyone benefits when partner marketers get a more complete view of partner conversions," said Performance Horizon VP of revenue for APAC Simon McDonald. "By helping advertisers identify more conversions driven by partners, this new integration with Delacon ensures that clients understand the full value of their partner programs, and that their partners get all the revenue they earn."
Posted by Veronica Silva Cusi, news correspondent
Published: Friday, May 4, 2018
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