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News : Delhi Sees 14,000 Calls to Elders Helpline

#contactcenterworld

New Delhi, India, Feb 7, 2022 -- For Hari Malhotra (name changed), "14567" is not just a helpline number. It is a route to fighting loneliness in the midst of a raging pandemic that has impacted the elderly more than anyone else.

The 73-year-old widower first called the "Elder Line" in October and has since returned to speak to one of the call officers every week to sing a bhajan or a new poem. That Malhotra needs to seek help from outside his home just to be heard is testament to a social milieu where the generation gap is deepening fast.

What surveys were indicating since the pandemic escalated from the first wave is finally staring us in the face as "Elder Line" expands its footprint. Nearly 14,000 calls — either by the elderly themselves, or their family, relatives and well-wishers — have been catered to in Delhi itself between May 25 and January end.

Malhotra is one of the 7,626 elderly beneficiaries whose details are logged in as "Unique Callers" in the Delhi data of the national helpline for senior citizens, which was rolled out by the ministry of social justice and empowerment during the second Covid wave in May last year. The helpline monitored centrally works on a decentralised model through state governments. It is currently operational in 26 states and UTs.

What surveys were indicating since the pandemic escalated from the first wave is finally staring us in the face as "Elder Line" expands its footprint. Nearly 14,000 calls — either by the elderly themselves, or their family, relatives and well-wishers — have been catered to in Delhi itself between May 25 and January end.

Malhotra is one of the 7,626 elderly beneficiaries whose details are logged in as "Unique Callers" in the Delhi data of the national helpline for senior citizens, which was rolled out by the ministry of social justice and empowerment during the second Covid wave in May last year. The helpline monitored centrally works on a decentralised model through state governments. It is currently operational in 26 states and UTs.

Delhi government's social welfare department is steering it through voluntary organisation HelpAge India, which is running the "connect centre" where call officers are the first line of response. Wherever required, they coordinate with a team of field officers for outreach on the ground to meet, counsel, rescue and plan the rehabilitation of elderly in need. TOI visited the connect centre located at the far end of a quiet lane in HelpAge India’s office in Qutub Institutional Area.

A large screen flashes the status of calls in progress, while those attending to the callers are glued to their screens, listening intently to the seniors — men and women — looking for hope in their twilight years. "The daily average is about 200 calls and nearly 70% of the callers are men. Around 55% are in the age group of 65-75 years," says Shivendra Kumar Programme Manager for ‘Elder Line’ in Delhi.

Many call asking for information and end up sharing their distress, anxieties and even a sense of loneliness, just like Hari Malhotra. While pandemic-related queries have dominated, with 5,376 actionable calls in this regard, a worrying trend has firmed up consistently with many seniors calling for information on ways to deal with mounting financial struggles — pension woes being the most discussed issue and often the icebreaker in a conversation that follows about the challenges. A significantly high number of calls has been for pensions. The helpline has dealt with 3,628 calls regarding old-age pension and legal issues.

Alerts flagged for field interventions for those "unique IDs" flashing on the screen are also about redressal of disturbing social manifestations — from abuse and property disputes to abandonment. Call officers share that property disputes often end up in harassment of the elderly: one woman shared that her family locked up the fridge while another said that her access to electricity supply was removed.

Call officer Deobrat Rai elaborates on the story of the elderly person who calls asking for him specifically to share his bhajans or poems. "He just wanted to talk to someone. He was lonely, sad and not feeling good about the situation in his life," Deobrat says. The call officer, too, calls Malhotra to inquire about his well-being.

Another regular caller is Narayan Iyer. He lost his wife in May last year and is struggling to cope with caregiving duties for his daughter who is suffering with mental health issues. Repeated requests for help have gone unheard by his son, who, instead, has started demanding his share in the property.

While the number of SOS calls for rescue have been few, they still add up to around 31 cases in just a span of over eight months. A 74-year-old man was found abandoned and ailing in Kalkaji. A widower, he was abandoned by his son after he fractured his leg in an accident. After he was rescued and admitted to Safdarjung hospital, a surgery was carried out and he recovered to tell his story.

The helpline tracked the son and it took a few counselling sessions before the man agreed to take proper care of his father. For the elderly man, it was the difference between homecoming and getting lost forever as a homeless person on the streets of Delhi.

#contactcenterworld

Posted by Veronica Silva Cusi, news correspondent
Source: https://timesofindia.indiatimes.com


Today's Tip of the Day - Please Hold…

Read today's tip or listen to it on podcast.

Published: Tuesday, February 8, 2022

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2023 Buyers Guide Recruitment Products/Services

 
1.) 
Emmersion

Automated Language Testing
Emmersion offers automated assessments to quickly and accurately test speaking, writing, and grammar fluency in 9 languages and counting. We help contact centers improve CSAT scores by screening for top talent and retaining top performers.

2.) 
MainTrax

HireTrax
HireTrax, MainTrax's standalone pre-hire virtual interviewing solution, automatically analyzes the behavioral characteristics found in each candidate's VOICE to help you select reps better suited for the specific job at hand. After all, agents speak with your customers for hours each day so it's vital they possess the behavioral characteristics and personality traits necessary to be successful. By picking those with tendencies of empathy and positive behavioral traits, you'll have a higher caliber of candidates who will perform better on the job and stay.

3.) 
Orion Learning Services Inc.

Assessments for Recruitment, Talent Management, Succession Planning
Looking for assessment tools to help you recruit faster, better and more accurately?

Orion Learning offers a full suite of assessment tools designed to target and report on candidate potential. Our tools are used for recruitment, talent management, succession planning and coaching/mentoring. All of the tools are delivered online and the reports are available online and will provide you with an amazing view of the candidate/individual's potential, interview questions, coaching/mentoring steps and much more.

If you're looking to find the candidate/individual with the highest potential, call Orion today!

4.) 
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VADS Recruitment Services
VADS Indonesia provides a recruitment process with strict selection with various requirements according to client needs. VADS Indonesia also has a database of trained candidates so that it can meet the agent needs quickly and in large numbers.

5.) 
SalesMatch Ltd

Contact Centre Behavioural Assessments
SalesMatch is an intelligent web based sales and contact centre behavioural assessment platform. It is based on the well known, tried and tested DISC psychometric theory, used by thousands of organisations round the world.

- Reduces Agent Attrition - By selecting the right agent for the role
- Increases Performance - By matching the character profile to the task
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stress
- Reduces Recruitment Costs - By early identification of the right candidates

Putting the right person in the job role has become the key focus in the drive...
(read more)

6.) 
TactiCall Recruitment Services

TactiCall Recruitment Services
Permanent Placement
Temporary / Labour Hire / Contingent and Contract Hire
Recruitment Consulting Services
Assessment Centre Design and Facilitation
 

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