#contactcenterworld, @salesforce, @deloittedigital
Dubai, UAE, July 26, 2023 — Salesforce and Deloitte Digital announced a collaboration to provide businesses around the world with the accelerators and strategies they need to deploy AI for CRM. Deloitte Digital will offer its AI services, industry experience, and knowledge of data protection regulations to help organizations implement and scale AI Cloud. Together, Salesforce and Deloitte Digital will help clients harness the power of AI for CRM to deliver tailored customer experiences, supercharge company productivity, and safeguard their data.
New Salesforce research reveals that 73% of employees perceive generative AI as introducing new security risks, and almost 60% of those intending to use the technology lack knowledge regarding data security measures.
"Today every organization must become an AI-first company to compete, and that can only be done by adopting technologies rooted in trust and transparency. Salesforce’s work with Deloitte Digital will help ensure organizations have the strategies and technologies they need to confidently adopt and deploy AI for CRM, driving personalized customer experiences and immediate business outcomes." – Clara Shih, CEO of Salesforce AI
"For many years, Deloitte has been leading the industry in AI capabilities anchored in trust. With our extended focus and collaboration with Salesforce, we are able to offer our clients the technical experience and industry-specific knowledge to help them design, develop, and deploy AI solutions that optimize CRM processes, enable personalized customer interactions, and generate actionable insights for strategic decision-making." – Jim Rowan, principal and U.S. leader for Deloitte Consulting’s Strategy & Analytics business
Posted by Veronica Silva Cusi, news correspondent
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
About Deloitte Digital:
Deloitte Digital is creating a new model for a new age — a digital consulting agency. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform our clients' businesses with digital. With Deloitte Digital's end-to-end capabilities, clients bring their biggest challenges, knowing we've got what it takes to bring a new business vision to life.
Published: Friday, July 28, 2023
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