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Warsaw, Poland, Sept 1, 2015 -- Deloitte has boosted its competence in strategic marketing advisory services with the addition of Polish consulting firm Stratosfera. The team of the renamed ‘Stratosfera by Deloitte’ will focus on the development of marketing strategy and brand positioning products and services.

Established in 1997, Stratosfera is a Polish strategic marketing consulting firm that focuses on the development of brand strategies and marketing innovations. The company has expertise in marketing, advertising, psychology, semiotics of culture and consumer research.

To boost is marketing strategy and brand positioning offering, professional services firm Deloitte decided to partner with Stratosfera. "Sales and marketing are the central focus of board members, who make every effort to maintain brands in a good condition and bring new products to the market in response to the changing consumer needs. Dynamic changes triggered by new technologies, digital media space, multi-channel interactions and customer relationship building trends pose numerous challenges," the firm explains.

"We are convinced that the competence of Deloitte is matched and complemented by that of Stratosfera. The combined teams will work in close liaison so as to make the best use of the most valuable resources of the two organisations in addition to developing efficient solutions matching the needs of our clients," explains Zbigniew Szczerbetka, Advisory Managing Partner in Deloitte Central Europe.

#contactcenterworld, @deloitte

Posted by Veronica Silva Cusi, news correspondent
Source: http://www.consultancy.uk