News : Denny's Picks Punchh for Omnichannel Customer Engagement Program
San Mateo, CA, USA, Oct. 18, 2018 -- Marketing automation platform Punchh announced that Denny's Corporation, an American full-service family restaurant chain, has selected the company as its customer relationship management (CRM) solutions provider. The new partnership will enable the brand to better connect with its guests through tailored, omnichannel experiences.
After evaluating many vendors, Denny's selected Punchh for its product capabilities, deep restaurant industry expertise and understanding of the nuances involved with franchised businesses. Additionally, Punchh's solutions will enable Denny's to realize its 1-to-1 marketing goals and increase lifetime customer value.
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"Denny's has always focused on making every guest feel at home, and that's enabled them to create strong and lasting relationships. By adding our technology to their customer relationship strategies, Denny's will be able to deepen those relationships and bring more value to guests whether they're dining in or ordering ahead for pickup and delivery," said Punchh CEO Shyam Rao. "We're proud to work with such an esteemed brand, and look forward to being part of the family for years to come."
Said Denny's Chief Marketing Officer John Dillon, "At Denny's, we're proud to offer a warm and welcoming experience for all of our guests, whether they're dining with us in-restaurant or online with Denny's on Demand. As we continue to find convenient ways for our guests to enjoy and experience all that Denny's has to offer, we're excited to partner with Punchh and help us get to know them on a more personal and customized level through the use of their innovative technology."
Said Denny's Senior Manager, Brand Engagement, Luis Martinez, "When looking for a CRM solution, we wanted to find a partner that understands the nuances of a franchise restaurant and has a best-in-class platform designed for our industry. With its proven track record and executional excellence to support our business needs on a national and local basis, we believe that Punchh is the ideal partner."
Posted by Veronica Silva Cusi, news correspondent
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Punchh, a mobile CRM suite for restaurants, includes branded mobile apps for consumer engagement, big data customer analytics, and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, Calif., Punchh's patent-pending technology operates in stores under premier brands such as Aurelio's Pizza, Earl of Sandwich, Farmer Boys, Hungry Howie's, Mama Fu's, Max's Restaurant of the Philippines, Rita's Italian Ice, Schlotzskys, Vino Volo, and Voodoo BBQ
Published: Monday, October 22, 2018
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