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News : Deutsche Telekom Drops Cosmote Romania Brand
Sept 15, 2014 -- Cosmote Romania and fixed operator Romtelecom have both adopted the Telekom Romania brand, as parent Deutsche Telekom looks to simplify its appeal to the country’s users.
The two companies will also take on Deutsche Telekom’s distinctive "T" logo.
"Adding Romania to the Magenta map is a natural step in the evolution of Deutsche Telekom’s footprint in Europe. It is in line with our strategy to offer the best customer experience driven by technology leadership," said Claudia Nemat, board member Europe and technology at Deutsche Telekom.
A single brand will presumably make it simpler for Telekom Romania to offer its package of mobile telephony, broadband, telephony and TV services to users.
Benefits include integrated mobile and fixed shops, a unified call centre and one new website and social media presence for both companies.
Posted by Veronica Silva Cusi, news correspondent
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About Telekom Romania:
Romtelecom has evolved from a former state monopoly to a private company that is now connected to the sophisticated technology of this millennium.
The company offers its clients voice, data and broadband services, bundled packages including IT equipments, as well as complex IT&C solutions. Its innovative and easy-to-use services, include traditional fixed telephony, high quality Internet, digital TV, secure hosting data center in Romania, voice and data bundled services and a permanently supervised and improved Customer Care program.
With 20.4 million customers, operations in 4 SEE countries and a successful track record, COSMOTE, OTE Group member, is among the strongest mobile operators in the region. The Group operates in Greece, where it is the leader since 2001, and is No1 in Europe in terms of performance and KPIs. COSMOTE is also present in Albania (AMC), Bulgaria (GLOBUL) and Romania (COSMOTE). With its state-of-the-art telecommunications network, end-to-end product portfolio, top quality servicing, and customer satisfaction as its main focus, COSMOTE returns its clients’ trust, by continuing its course with clear vision and one key promise: “Our world is you".
Published: Tuesday, September 16, 2014